SAM SHERIDAN


PioneersOfTheScreen_GenBTV_2024

PioneersOfTheScreen_GenBTV_2024

[01]

PIONEERS OF THE SCREEN

GENB TV

ART DIRECTION

MOTION DESIGN

TYPOGRAPHY

INDEPENDANT PROJECT

2024


IMMERSIVE MOTION DISPLAY AT THE OUTERNET CELEBRATING BLACK FILMMAKERS AND INDUSTRY TRAILBLAZERS FOR BLACK HISTORY MONTH. FEATURING 140 NAMES OF INDUSTRY LEADERS AND 40 FILMS FROM UPCOMING BRITISH FILMMAKERS. AWARDED BRONZE CREATIVE CIRCLE FOR DESIGN & CRAFT TYPOGRAPHY.

[01]

PIONEERS OF THE SCREEN

GENB TV

ART DIRECTION

MOTION DESIGN

TYPOGRAPHY

INDEPENDANT PROJECT

2024


IMMERSIVE MOTION DISPLAY AT THE OUTERNET CELEBRATING BLACK FILMMAKERS AND INDUSTRY TRAILBLAZERS FOR BLACK HISTORY MONTH. FEATURING 140 NAMES OF INDUSTRY LEADERS AND 40 FILMS FROM UPCOMING BRITISH FILMMAKERS. AWARDED BRONZE CREATIVE CIRCLE FOR DESIGN & CRAFT TYPOGRAPHY.

ManosPanamericanos_Larry&Joe_2024

ManosPanamericanos_Larry&Joe_2024

[02]

[02]

MANOS PANAMERICANOS

MANOS PANAMERICANOS

LARRY & JOE

LARRY & JOE

ART DIRECTION

TYPE DESIGN

ILLUSTRATION

ART DIRECTION

TYPE DESIGN

ILLUSTRATION

INDEPENDANT PROJECT

INDEPENDANT PROJECT

2024

2024

COVER DESIGN AND PACKAGING FOR MULTI-INSTRUMENTALIST, GRAMMY NOMINATED MUSICAL DUO FROM NORTH CAROLINA AND VENEZUELA. MANOS PANAMERICANOS FEATURES ARTISTS AND FRIENDS FROM ALL OVER NORTH AND SOUTH AMERICA IN THIS CROSS-GENRE EXPLORATION OF AMERICAN MUSIC FROM TANGO TO WALTZ TO MERENGUE TO POP. CUSTOM TYPOGRAPHY AND ILLUSTRATIONS BASED ON THE ARRAY OF INSTRUMENTS.

PosterZine_2026

[03]

[03]

POSTER ZINE

POSTER ZINE

PERSONAL PROJECT

PERSONAL PROJECT

ART DIRECTION

POSTER DESIGN

TYPOGRAPHY

ART DIRECTION

POSTER DESIGN

TYPOGRAPHY

INDEPENDANT PROJECT

INDEPENDANT PROJECT

2019 - 2026

2019 - 2026

BROADSHEET NEWSPAPER MADE FROM POSTERS CREATED OVER THE YEARS. FEATURING SOME OF MY FAVOURITE COMPOSITIONS AND TYPOGRAPHIC EXPLORATIONS. THE BROADSHEET FORMAT WAS CHOSEN TO SHOWCASE THE POSTERS AT SCALE. REQUIRING TWO HANDS TO HOLD, THIS ZINE DEMANDS YOUR FULL ATTENTION WHEN READING.

PosterZine_2026

[04]

[04]

SOHO SERIF

SOHO SERIF

KING HENRY

KING HENRY

BRANDING & IDENTITY

TYPE DESIGN


BRANDING & IDENTITY

TYPE DESIGN


MADE AT KING HENRY

MADE AT KING HENRY

2024

2024

KING HENRY IS AN AWARD WINNING DESIGN AND RETOUCHING STUDIO BASED IN SOHO, A NEIGHBOURHOOD WHICH PLAYS A SIGNIFICANT ROLE IN THE STUDIO'S IDENTITY. SOHO SERIF IS A WORKING TYPEFACE MADE FROM KING HENRY'S CUSTOM LOGOTYPE. USING THE EXISTING GLYPHS TO BUILD OUT A SINGLE WEIGHT TYPEFACE. PRESENTED IN THE FORM OF A ZINE.

Secret7s_Warsong_2025

[05]

[05]

SECRET 7'S WARSONG

SECRET 7'S WARSONG

PERSONAL PROJECT

PERSONAL PROJECT

ART DIRECTION

VINYL RECORD


ART DIRECTION

VINYL RECORD


INDEPENDANT PROJECT

INDEPENDANT PROJECT

2025

2025

SECRET 7'S IS AN INITIATIVE WHERE CREATIVES ARE TASKED TO CREATE COVER ART FOR CURATED SONGS EACH YEAR. THE COVER MUST NOT INCLUDE ANY INFORMATION ABOUT THE SINGLE. WINNING ENTRIES ARE AUCTIONED AND THE PROCEEDS ARE DONATED TO CHARITY. THIS WAS A RESPONSE TO THE CURE'S 'WARSONG' - EXPLORING THEMES OF DEATH AND REBIRTH WITHIN THE LINE 'FOR WE ARE BORN TO WAR'.

SaatchiStaffHandbook_2019

[06]

[06]

STAFF HANDBOOK

STAFF HANDBOOK

SAATCHI & SAATCHI

SAATCHI & SAATCHI

SAATCHI & SAATCHI

EDITORIAL DESIGN

TYPOGRAPHY

EDITORIAL DESIGN

TYPOGRAPHY

EDITORIAL DESIGN

TYPOGRAPHY

MADE AT SAATCHI

MADE AT SAATCHI

2019

2019

2019

INITIALLY A DOCUMENT INTRODUCING A NEW VISUAL DIRECTION AND TONE OF VOICE FOR THE AGENCY. STEPPING AWAY FROM THE CONSERVATIVE AND UNCHANGED LOOK OF SAATCHI AND INSTEAD EMBRACING GRAPHIC EXPRESSION AND BRITISH GRIT. PRODUCED UNDER THE DESIGN DIRECTION OF KERRY ROPER.

GroupFont_2020

[07]

[07]

GROUPFONT

GROUPFONT

CHARITY INITIATIVE

CHARITY INITIATIVE

TYPE DESIGN

ILLUSTRATION

TYPE DESIGN

ILLUSTRATION

COLLABORATION

COLLABORATION

2020

2020

SPEARHEADED BY RAISSA PARDINI, GROUPFONT IS A TYPEFACE DESIGNED IN COLLABORATION WITH 36 CREATIVES DURING THE PANDEMIC TO RAISE MONEY FOR THE WORLD HEALTH ORGANISATION. TO DATE THERE HAS BEEN A TOTAL OF £6750 DONATED. MY ROLE INCLUDED THE DESIGN FOR THE UPPERCASE J AND V CHARACTERS. THIS PROJECT IS NOW FEATURED AS PART OF THE EDUCATIONAL WORKBOOKS AT THE DESIGN MUSEUM'S WORK IN PROGRESS TABLE.

EuropePoster_2019

[08]

[08]

EUROPE POSTER

EUROPE POSTER

POLITICAL ACTION

POLITICAL ACTION

ART DIRECTION

POSTER DESIGN

ART DIRECTION

POSTER DESIGN

COLLABORATION

COLLABORATION

2019

2019

FOUNDED BY TWO GERMAN STUDENTS, EUROPE POSTER WAS CREATED TO RAISE AWARENESS FOR THE EUROPEAN ELECTIONS IN 2019. OVER 320 DESIGNS FROM 235 CREATIVES ACROSS 25 COUNTRIES WERE SUBMITTED. DURING THE ELECTIONS, MORE THAN HALF OF ELIGIBLE VOTERS CAST THEIR BALLOTS - THE FIRST TIME TURNOUT HAS RISEN SINCE THE FORMATION OF THE EU. EXHIBITED IN PROTEST FORM IN AACHEN, GERMANY AND THE PROJECT WAS FEATURED ON SLANTED PUBLISHERS.

VIDEO CREDITS MARC DAVID www.marcdavid.myportfolio.com

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Special thanks to Mark Sheridan for photography.