Sam Sheridan

Graphic Communication

Typography, print, identity and cover design.
Currently at Saatchi&Saatchi London.


Europe Poster

Europe Poster is an initiative of European designers to raise awareness for the European elections in May 2019. Taking a stand together for democracy and Europe in order to motivate as many people as possible to make their vote count. More than half of eligible voters cast their ballots in the European elections - the first time turnout has risen since the formation of the European Union.
Exhibited in protest form in Aachen, Germany.
Picked up by Slanted→

Year: 2019
Scope: Typography, print/poster design

Client: Europe Poster
Freelance project


Look and feel of the biggest campaign since EE’s launch in 2012 - the launch of the first 5G network in the UK. Breaking guidelines by changing the logo from EE to 5G to amplify the innovative nature of 5G whilst retaining strong brand recognition.

Year: 2019
Scope:  Key visual, identity and campaign design

Client: EE
Agency: Saatchi&Saatchi

Role: Junior Designer
Creative Direction: Bruno di Lucca
Designers: Anthony Barwick, Tim Douglas
Motion: Nick Smalley
3D: The Mill

The Shakes Cover Design

Cover designs for The Shakes latest singles: Heaven (Doesn’t Seem Too Far Away), Underneath a Blood Orange Sky and I Just Want to Feel Something. Released under the playlist From The Bedroom, the concept was to create artwork that reflected the atmosphere of the music whilst also recognising the theme of the playlist: that each song has been written, recorded and produced from the bedroom.
Listen to The Shakes here

Year: 2019
Scope: Typography, illustration and cover design

Client: The Shakes
Freelance project


Blank Poster is an initiative whereby designers and artists create posters based on a randomly generated word. The word works as the only common guideline and there are no judges so everyone is free to interpret the brief in their own way. The goal is to exercise creativity without restrictions.
Ongoing type-illustration experiments here→ 
Featured in BUMF and on BlankPoster’s channels

Year: 2019
Scope: Typography, illustration and print/poster design

Ongoing personal project


Scope: Concept, identity design and advertising
Client: The Design Museum
Agency: Leo Burnett

Beazley Designs of the Year

Visual identity and campaign for the Beazley Designs of the Year awards at The Design Museum. The annual exhibition celebrates the most innovative designs from around the world across six categories of design: architecture, digital, fashion, graphic, product and transport design. Without being able to show any of this year’s designs, or previous year’s designs, we had to brand the Designs of the Year. The concept was to find ways of revealing elements of what was in the exhibition without actually showing what was in the exhibition. ‘DOTY’ was ultimately used as a visual device to showcase macro shots reflective of each design category.


Saatchi&Saatchi (Current)
Leo Burnett

Wired Productions


AXA, Cadbury, The Design Museum, Deutsche Telekom, Direct Line, Domino’s, easyJet, EE, Expedia, Greenall’s Gin, HSBC, Karl Vasaszffy, Kia, K.S Hunter, McDonald’s, MoreThan, O2, Olympus, The Shakes, Skoda, Stephens Brothers, Visa, +